POPZULU™ BALLISTIC & SAFETY EYEWEAR IS NOW AVAILABLE - ENJOY 15% of ALL SUNGLASSES WITH CODE: ZULU

0

Your Cart is Empty

SHOP SUNGLASSES
  • Mens sunglasses, Popticals Compact Premium Sunglasses, Man Outdoors

    MEN

  • woman smiling looking off to the side wearing popticals sunglasses

    WOMEN

  • Popticals NYDEF Golf Sunglasses Collection

    GOLF

  • Popticals Everyday Sunglasses Collection

    EVERY DAY

  • Popticals PopZulu Ballistics and Shooting Collection

    SHOOTING

  • Popticals Sunglasses Mossy Oak Collection

    MOSSY OAK

  • man looking behind him wearing popticals sunglasses on a fishing boat

    FISHING

  • Popticals Skiing Sunglasses Collection

    SKIING

  • Popticals Aviator Collection

    AVIATORS

  • Product Features
  • popticals sunglasses rolling in

    FL2 MICRO-RAIL SYSTEM™

  • pink and black popticals sunglasses in front of a lake

    FRAME TECH

  • popticals case on a backpack

    TRUE PORTABILITY

  • up close view of popticals sunglasses lenses

    LENS TECH

  • Support
  • woman sitting on a rock wearing a backpack and popticals sunglasses

    HELP CENTER

  • Popticals Sunglasses Product Quiz

    FIND THE PERFECT PAIR

  • man fishing wearing popticals fishing sunglasses

    REVIEWS

  • popticals sunglasses ear piece opening

    SELF SERVICE SUPPORT

  • ABOUT US
  • Learn more about Popticals Sunglasses

    MEET POPTICALS

  • Popticals Sunglasses in the news

    IN THE NEWS

  • NYDEF® Golf
  • SHOP POPTICALS NYDEF® GOLF SUNGLASSES

    SHOP NYDEF® GOLF

  • NYDEF GOLF FEATURES AND BENEFITS

    NYDEF® GOLF FEATURES

  • NYDEF® GOLF LEARNING CENTER

    NYDEF® GOLF LEARNING CENTER

  • St. Louis Post-Dispatch Article on Popticals

    November 26, 2023 2 min read

    St. Louis Post Dispatch Article on Popticals

    Ellisville couple relaunches collapsible sunglasses brand

    By Hannah Wyman - Retail Reporter
    November 26, 2023

    Owner and CEO Gary DiSalvo said he and his wife, Dana, stumbled upon Popticals, a collapsible sports sunglasses brand, when looking for potential business ventures to pursue together.

    “It kind of fell into our lap,” he said. “We were really excited. After we did our due diligence and got sample sunglasses, we realized there’s something here.”

    The DiSalvos had wanted to go into business together for a while, according to Gary DiSalvo. After watching Dana start a gift and home décor business from home, Gary said he felt an excitement different from what he felt in his corporate job.

    Unlike other shades, Popticals sunglasses fold up into compact shapes using a rail system in the frames. Once folded up, the sunglasses measure about four inches wide and weigh about one ounce.

    Popticals was previously under the direction of St. Louis businessman David Porter, who co-founded the FURminator pet-grooming company. Introduced in 2016, Popticles left the market in 2018 after being tied up in Porter’s contentious divorce from his wife and FURminator co-founder Angela Porter, according to Post-Dispatch reporting at the time.

    The company’s new headquarters and warehouse are in Ellisville, where the DiSalvos live.

    Popticals are geared to outdoor enthusiasts with collections for golf, fishing, skiing and everyday styles and retail between $149 to $209. The sunglasses feature include nylon lenses from Carl Zeiss Vision and Italian-made frames.

    “There’s diversity within different frames and a lot of different applications you can put these to,” Gary DiSalvo said. He said he likes to wear Popticals sunglasses when golfing as the purple and violet-tinted lenses are designed to enhance players’ vision of golf balls on the green.

    The global sunglasses market size was estimated at $29.72 billion in 2022 and is expected to reach $31.26 billion by 2023, according to Grand View Research.

    Technavio predicts the sports sunglasses market will have a compound annual growth rate of 7% from 2022 to 2027, continuing an acceleration the industry has seen the past few years.

    Technavio attributed this to the growing awareness around the need to protect one’s eyes from sun-related medical illnesses and the increased rate of the ozone layer depleting which could contribute to such illnesses. Additionally, more people involved in sports and outdoor activities are viewing sunglasses as an appealing and trendy accessory, it said.

    “There’s tremendous opportunity in the market. Who doesn’t own a pair of sunglasses?” Gary DiSalvo said. “If you’re going to a concert, you can just throw [Popticals sunglasses] in your pocket when the sun goes down. There’s all kinds of applications. The tagline says it all: ‘For everywhere you’re going.’”

    Gary DiSalvo would not disclose the terms of the deal. Though they acquired the brand last December, Popticals have only been on the market under the DiSalvos a short time, at popticals.com. The DiSalvos say they hope to open a physical store one day but want to get their foothold online first.

    “Sales have already started to roll in,” Gary DiSalvo said. “People on social media have been positive. We’re excited for the upcoming months.”

    This article originally appeared on stltoday.com on 11/26/2023.
    TRY BEFORE YOU BUY
    Try up to 2 items
    Free home try-on
     
    1 item added to cart
     
    *$10 restocking fee is payable if all items are returned
    *Any valid discount or promo code must be used when the order is placed
    By continuing with your order, you agree to our  Terms and Conditions