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  • Popticals Launches Ballistic & Safety Eyewear, POPZULU

    May 13, 2024 3 min read

    Popticals POPZULU Ballistic Glasses and Safety Eyewear

    Popticals® Ops Edition Launched, Introducing POPZULU Ballistic Glasses & Safety Eyewear

    Compact Protection for Every Mission

    Breakthrough Ballistics Eyewear Set for Big Reveal at Upcoming NRA Meetings & Exhibits

    ST. LOUIS, Missouri (Tuesday, April 23, 2024) – Popticals®, an emerging premium eyewear brand, is pleased to announce the launch of POPZULU, an Ops Edition ballistics eyewear providing the ultimate ally in tactical and industrial eye protection.

    Step into the field with POPZULU, a cutting-edge triumph in ballistic eyewear engineered for the most demanding environments. Whether you are at the shooting range or on the front lines of workplace safety, POPZULU offers full-scale defense with lenses engineered to shield and a frame designed to tuck away into the pocket-sized fortitude of its hard-shell case.

    NRA ANNUAL MEETING PREMIERE

    Popticals will officially unveil their POPZULU sunglasses, and their full line of adventure eyewear built for outdoor enthusiasts during the upcoming 153rd NRA Annual Meetings & Exhibits in Dallas, May 17-19. Among the more than 14 acres of guns and gear, Popticals will display their new POPZULU ballistic eyewear out of Booth 7239. The three-day event will include opportunities to interact and engage with 70,000-plus potential customers, all active in outdoor and shooting sports with an eye for performance and reliability in their shooting essentials.

    All POPZULU ballistic sunglasses incorporate the same innovative frame design and manufacturing found in other leading POPTICALS styles, and the patented FL2 Micro-Rail System™ technology that provides one-of-a-kind collapsibility for easy and secure portability when not in use.

    POPZULU ballistic sunglasses are crafted using the finest materials including: 

    • Hydrophobic Ri-Pel® Coating to repel water, oil & dust
    • Complete UV Protection filtering out 100% of harmful UV rays
    • Grilamid® TR90 Material to create frames that are lightweight, flexible, and highly durable

    POPZULU ballistic sunglasses undergo rigorous testing to meet stringent safety standards, including ANSI Z87.1+ and MIL-PRF-32432. The lenses are crafted using the innovative Impacto lenses from Carl Zeiss Vision, proven to significantly enhance clarity and be 5X more resistant to hits and stresses than polycarbonate alternatives.  A premium hard coating is added to provide excellent scratch resistance and enhance the durability of the lenses.

    The sunglasses feature ultra-lightweight frames, which minimize fatigue even during long shooting sessions. They are designed to fit comfortably, with an adjustable nose piece and strap, ensuring a secure fit for every action-packed moment on different face shapes and sizes.

    POPZULU isn't just eyewear; it's a tactical gear essential. With lenses rated for ballistic impact and a collapsible design exclusive to Popticals, you're investing in vision protection that is designed to perform under pressure. Whether you're at the shooting range or navigating the complexities of industrial safety, POPZULU stands as your visual guardian.

    "At Popticals, we embrace an adventurous lifestyle and aim to create sunglasses that can be a functional accessory for everywhere you go,” said Gary DiSalvo, owner and CEO of Popticals. “Creating ballistic and safety eyewear that caters to the specific needs of all shooting sports enthusiasts and workplace safety is the next evolutional breakthrough of Popticals as a premium eyewear provider. The unmatched versatility, durability, aesthetics, style, adaptations, and protection found in POPZULU ballistic eyewear ensures you’ll see your target clearer than ever and experience vision without boundaries.”

    The new POPZULU ballistic shooting sunglasses are available in three lens colors (gray, clear, and orange) to suit different light conditions, preferences, and personal styles. Featuring patented Popticals technology, ballistic-grade protection, customizable comfort, and workplace safety compliance, POPZULU eyewear has been meticulously engineered to offer the perfect balance of safety and innovation.

    POPZULU PRE-ORDERS NOW BEING ACCEPTED

    POPZULU pre-orders are now being taken on the company’s website (popticals.com) with shipment starting May 21.

    About Popticals:

    Popticals is a breakthrough in sunglasses, providing exceptional quality and unique portability. Made in Italy, Popticals feature nylon-based NYDEF® lenses from Carl Zeiss Vision and a patented technology that enables one-of-a-kind collapsibility that makes them easily packed and carried. Lightweight and available in a broad array of styles, Popticals are indispensable to the lives of their active, engaged and discerning users. To learn more, visit: popticals.com

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    Media Contacts:

    Elaina Boudreau, BELA Communications, eboudreau@belapr.com

    Joe Wieczorek, The Media Group, joe@themediagroupinc.com

     

     

     

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