What is the ING Product Ingenuity Award and was Popticals nominated?

The ING Industry Honors Awards is conducted by the International Network of Golf, a non-profit organization that recognizes outstanding achievement in the golf business. The awards are considered the Academy Awards of the Golf Industry. In January 2024, Popticals NYDEF Golf performance eyewear was named as one of three finalists in the Product Ingenuity category at the 30th Annual ING Industry Honors Awards, recognized for the combination of Italian-made craftsmanship, ZEISS Vision precision optics, and the patented FL2 Micro-Rail System compactness. The finalist announcement was made at the PGA Merchandise Show.

Why was Popticals nominated for a golf industry innovation award?

Popticals was nominated for the ING Product Ingenuity Award because the NYDEF Golf sunglasses represent a genuine engineering innovation in golf eyewear rather than an incremental improvement on existing products. The combination of non-polarized NYDEF polyamide lenses from Carl Zeiss Vision at Abbe 52, Italian hand-crafted Swiss Grilamid TR90 frames, and the patented FL2 Micro-Rail System that allows a full wraparound performance frame to collapse to a jacket pocket footprint is unlike anything previously available in the golf eyewear category. The nomination reflects the golf industry's recognition that NYDEF Golf sunglasses offer measurable visual performance advantages that standard sport sunglasses cannot match.

What makes Popticals NYDEF Golf different from other golf sunglasses?

Popticals NYDEF Golf sunglasses differ from other golf sunglasses in three foundational ways. First, lens technology: non-polarized NYDEF polyamide lenses at Abbe 52 with purple and violet spectral filtration specifically designed to reduce green oversaturation and reveal putting surface slope information, with no other golf sunglass combining this Abbe value with golf-specific spectral tuning. Second, frame system: the patented FL2 Micro-Rail System collapses a full wraparound performance frame to a compact footprint that fits in a golf bag pocket or jacket, eliminating the portability problem that causes most golfers to leave their sunglasses behind. Third, the endorsement from Dr. Craig Farnsworth is specifically grounded in visual optics science as an optometrist and putting coach, based on the specific visual mechanism by which NYDEF lens technology improves green reading.

Popticals a finalist for Ingenuity Award

By The Popticals Team 2 min read

Popticals Sunglasses - ING 30th Annual Industry Honors Finalist

POPTICALS GOLF PERFORMANCE EYEWEAR NAMED AS A FINALIST FOR THE 30TH ANNUAL ING PRODUCT INGENUITY AWARDS

JANUARY 4, 2024

(ST. LOUIS, MO) – ING (The International Network of Golf) announced the Finalists for the prestigious 30th Annual ING Industry Honors Awards recently and POPTICALS has been selected as one of three Finalists for Product Ingenuity in the Accessories/Soft Goods category.

ABOUT POPTICALS

These easy-to-store, high-performance sunglasses designed specifically for golfers are unlike anything else on the market. Popticals partnered with optics industry leader Carl Zeiss Vision to create lenses that offer visual precision to every golfer. The company’s nylon-based NYDEF® lenses, which are 20% clearer and lighter in weight than polycarbonate lenses used in most other sunglasses, help golfers see the topography of the course clearly while also enabling better tracking and visibility of the ball.

Poptical’s golf-specific lenses, available in seven different frame styles, feature purple and violet tints that reduce the green saturation of golf courses and unleash the golfers’ ability to distinguish between green gradients to identify course contours and variations on every shot…even grain patters on greens! Popticals golf performance eyewear is intentionally non-polarized by design to avoid flattening images and preserve depth perception. With their patented FL2 Micro-Rail System™ design, Popticals snap into place for use and then collapse into a uniquely compact size for safe and secure portability in their protective hard case, fitting comfortably in a jacket or the smallest pocket of a golf bag.

Considered the “Academy Awards of the Golf Industry,” the ING Industry Honors Award program is conducted by the non-profit, International Network of Golf, to recognize outstanding achievement in the golf business. Nominations were accepted throughout the year. Sub-committees trimmed the nominee list down to the top three Finalists in each category and ING members will be voting electronically to determine the winners.

Winners will be announced, and all nominees recognized, at the ING Industry Honors Presentation Press Conference during the 2024 PGA Merchandise Show on Thursday, Jan. 25 at 12:30 pm in Room 312A, and is open to all PGA Show attendees. Post-announcement refreshments will be sponsored by the PGA Show.

For more information on Popticals visit their website at www.popticals.com.

Media members interested in doing a product review of Popticals should contact Joe Wieczorek (joe@themediagroupinc.com) of The Media Group, (847) 812-7396.